First level Professional Master
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Professional Master in Digital Marketing

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Academic year 2023/2024
Department of Economics and Statistics
Università degli Studi di Udine
EQF level: 7
Field of study: economics
Place of teaching
udine (UD), italy
Attendance methods
Part time (weekend)
Teaching
Mix of online and classroom-based mode
Languages in which the course is held
Italian
University formative credits
60
Cost
3732
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Course contents

Imprese e agenzie di comunicazione cercano in misura crescente profili professionali in grado di organizzare e gestire la comunicazione attraverso strumenti digitali e i social media. Il Master è finalizzato ad offrire competenze in questo ambito, fornendo le conoscenze e le competenze operative per pianificare, organizzare e realizzare progetti comunicativi in contesti digitali, integrati nell'ambito di strategie di marketing tradizionali. In modo specifico, il corso, ancorandosi ad una solida conoscenza dei principi generali di marketing management, offre la possibilità di acquisire conoscenze approfondite sugli strumenti di marketing digitale, sul social media marketing e sui principi di storytelling e content management; permette inoltre di sviluppare competenze perative grazie alla dimensione laboratoriale della didattica. Consente infine di integrare le conoscenze specifiche con competenze trasversali utili per accrescere la capacità di inserimento nei diversi contesti lavorativi.
Page of the course on the University's website

Teaching

Place of teaching
udine (UD), italy
University formative credits
60
Number of hours
1500 ( 320 hours of learning activities, 300 hours of internship)
Attendance methods
Part time (weekend)
Compulsory attendance (at least the 70%)
Le lezioni si terranno di norma il giovedì pomeriggio, il venerdì e il sabato.
Teaching
Mix of online and classroom-based mode
Languages in which the course is held
Italian

Admission requirements

Type of degree required
1st Level Degree
Field of study
economics

Admission

Available places
29
Admission
Admission selection
Qualora il numero delle domande superasse in numero massimo di posti disponibili, l'ammissione al corso avverrà sulla base di una graduatoria predisposta da una Commissione indicata dal Consiglio di master. La Commissione valuterà i candidati in base al curriculum vitae e a un eventuale colloquio volto ad accertare motivazione e background formativo e professionale.
Cost
3732 €
Scholarships
Not available

Employment opportunities

Il Master forma specialisti nella gestione della comunicazione digitale, su sito web o social media, con un profilo particolarmente attento alla gestione dei contenuti. Si tratta di una figura professionale in grado di progettare campagne di comunicazione on line, di curare la gestione dei contenuti di siti web, di gestire social media aziendali.

AlmaLaurea surveys

*Verifica se sono disponibili dati puntuali su questo percorso di studio.
Potrai comunque consultare dati relativi a percorsi di studio affini o all'ambito disciplinare cui il corso afferisce.

*Dati sul corso di studi
Other editions of the same course
Academic year edition 2022/2023Academic year edition 2021/2022Academic year edition 2020/2021

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