Master of Science degree
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Marketing and Communication

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Academic year 2023/2024
Department of Management
Università Ca' Foscari Venezia
EQF level: 7
Degree classification: LM 77 - management studies
Field of study: economics
Place of teaching
venezia (VE), italy
*Modalità di accesso
*Accesso programmato locale
Attendance methods
Full time
Teaching
Classroom-based
Languages in which the course is held
Italian
University formative credits
120
Deadline (Expired)
02 October 2023
Cost
1,965

Course contents

The Master’s Course provides a general training in the planning, management and control of marketing and communication activities. In the training process, international marketing policies, brand management and new product development issues are analyzed, as well as the policies of distribution channels, advertising in the real and virtual world and public relations in competitive national and international contexts in profit oriented or social enterprises. The course integrates didactic lessons with workshops with partner enterprises and with periods of internship. The programme integrates management, quantitative and legal courses.

Graduates will be able to work as manager in the marketing field, as market analysts or as consultants in marketing agencies.
Page of the course on the University's website

Teaching

Place of teaching
venezia (VE), italy
University formative credits
120
Attendance methods
Full time
Not compulsory attendance
Teaching
Classroom-based
Languages in which the course is held
Italian

Admission requirements

Type of degree required
1st Level Degree, 2nd Level Degree
Field of study
economics
Foreign language skills
English
A certified knowledge of English at minimum level B2 is required.
Degree programme classes
LM-77, 84/S - Management studies(2)
Other educational requirements
The Master’s Degree programmes in Accounting and Finance, in Management and Sustainability and in Marketing and Communication are of limited access and require, as well as the possession of adequate personal preparation and specific curricula requirements, taking and passing a selective test.

Enrolment is based on the position of the candidate on the ranking list.

Certified understanding of English language at B2 is also required to be shown at the moment of enrolment. Process of verification and cases of exemption are indicated in the specific section.

For Academic Year 2023/2024, 2 selection sessions are provided.

All the specific information on process of registration, selection and enrolment are in the call for applications.

Admission

Deadline
02 October 2023
*Modalità di accesso
*Accesso programmato locale
Available places
70
Admission
Admission selection
The admissions process is as follows: - online registration, if you are not already enrolled at Ca’ Foscari; - pre-enrolment for the admissions test; - carrying out the admissions test and placement on ranking list; - acceptance of the place and payment of the pre-enrolment fee; - online enrolment and payment of the first installment of tax and university fees.
Cost
1,965 €
Scholarships
All informations are available on the page https://www.unive.it/pag/19726/?L=0

Employment opportunities

Master's graduates in Marketing and Communication may be employed as product managers, brand managers, category managers, sales and marketing manager of companies producing goods and services, account manager in advertising, market research and marketing and communication consulting companies, project manager in the processes of innovation and support for creative activities.

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Potrai comunque consultare dati relativi a percorsi di studio affini o all'ambito disciplinare cui il corso afferisce.

*Dati sul corso di studi
*Dati sulla classe di laurea Management studies(2)
Notes
Dati aggiornati al 10/07/2023
Other editions of the same course
Academic year edition 2022/2023Academic year edition 2021/2022Academic year edition 2020/2021
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