First level Professional Master
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Professional Master in E-commerce Management e Strategie Digitali - E-commerce Management and Digital Strategies

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Academic year 2023/2024
Centro Interuniversitario di Ricerca "Popolazione, Ambiente e Salute” - CIRPAS
Università degli Studi di Bari Aldo Moro
EQF level: 7
Field of study: economics
Place of teaching
bari (BA), italy
Duration of the course
Feb 2024 - Dec 2024
Attendance methods
Part time
Teaching
Classroom-based
Languages in which the course is held
Italian
University formative credits
60
Deadline (Expired)
16 February 2024
Cost
7500
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Course contents

Data la sua importanza, non è scontato trovare figure che sappiano essere all’altezza della gestione della presenza di aziende, organizzazioni, professionisti e pubblica amministrazione sui Social Network e sul mercato web nazionale e internazionale.
Il Master si propone di avviare un percorso multidisciplinare basato su competenze di strategia, organizzazione, comunicazione e marketing. I corsisti saranno affiancati da docenti in grado di accompagnarli all’acquisizione di valide abilità in materia di digital marketing e social media marketing. Le lezioni saranno improntate alla massima operatività, grazie ai numerosi laboratori di specializzazione.
Al termine del master i partecipanti saranno in grado di:
• Gestire a 360° l’immagine social dell’organizzazione in cui entrerà a far parte;
La struttura metodologica del Master è concepita per favorire una visione interdisciplinare delle aree tematiche affrontate, sviluppando progressivamente competenze specialistiche del settore. Per stimolare la motivazione all’apprendimento e favorire l’acquisizione stabile ed efficace delle competenze specialistiche e trasversali, la formazione manageriale parte dal presupposto che il discente debba essere il protagonista del processo di apprendimento, piuttosto che semplice fruitore passivo di nozioni.
In the era of social media and marketing 3.0, the job market is constantly looking for new professionals: among these, the Social Media Manager and the expert in the creation and activation of e-commerce portals stand out.
Digital marketing is a sector in constant growth and diversification, which includes all the marketing activities conducted by a company through the use of digital tools and channels, with the aim of creating an interactive and personalized communication able to help company to develop and retain its customer base more.
Given its importance, it is not obvious to find figures who know how to live up to the management of the presence of companies, organizations, professionals and public administration on Social Networks and on the national and international web market.
The Master aims to start a multidisciplinary path based on strategy, organization, communication and marketing skills. The students will be supported by teachers able to accompany them in the acquisition of valid skills in digital marketing and social media marketing. The lessons will be based on maximum efficiency, thanks to the numerous specialization workshops.
At the end of the master, participants will be able to:
• 360 ° manage the social image of the organization in which it will join;
The methodological structure of the Master is designed to foster an interdisciplinary vision of the thematic areas addressed, progressively developing specialized skills in the sector. To stimulate the motivation to learn and promote the stable and effective acquisition of specialist and transversal skills, managerial training starts from the assumption that the learner must be the protagonist of the learning process, rather than a simple passive user of notions.
Page of the course on the University's website

Teaching

Place of teaching
bari (BA), italy
Duration of the course
Feb 2024 - Dec 2024
University formative credits
60
Number of hours
1500 ( 360 hours of learning activities, 300 hours of internship)
Attendance methods
Part time
Compulsory attendance (at least the 80%)
Frequenza settimanale part-time. Si concorderanno gli orari con i discenti.
Teaching
Classroom-based
Languages in which the course is held
Italian

Admission requirements

Type of degree required
1st Level Degree, 2nd Level Degree
Foreign language skills
Italian

Admission

Deadline
16 February 2024
Available places
50
Admission
Admission selection
curriculum e titoli; L’eventuale colloquio orale sarà volto ad appurare le motivazioni per la partecipazione al Corso. La selezione sarà effettuata solo al superamento del numero massimo di posti previsto dal bando. In caso di parità di punteggio tra i candidati avrà precedenza quello più giovane d’età.
Cost
7500 €
Scholarships
Not available

Employment opportunities

Gestire a 360° l’immagine social dell’organizzazione in cui entrerà a far parte; 360 ° manage the social image of the organization in which it will join

AlmaLaurea surveys

*Verifica se sono disponibili dati puntuali su questo percorso di studio.
Potrai comunque consultare dati relativi a percorsi di studio affini o all'ambito disciplinare cui il corso afferisce.

*Dati sul corso di studi
Notes
Numero minimo iscritti: 10. Al personale tecnico amministrativo, C.E.L., dirigente e docente dell’Università degli Studi di Bari Aldo Moro, anche cessato dal servizio per quiescenza, ai coniugi e ai figli, anche orfani, del medesimo personale si applica una riduzione del 75% della quota di contribuzione
Sono esonerati dal pagamento della quota di iscrizione gli studenti con disabilità, con riconoscimento di handicap ai sensi dell’articolo 3, commi 1 e 3 della legge 5 febbraio 1992, n. 104, o con un’invalidità pari o superiore al 66%.
Gli studenti con disabilità, con un’invalidità riconosciuta dal 45% al 65%, usufruiscono di una riduzione del 50% della quota di iscrizione.
Other editions of the same course
Academic year edition 2020/2021

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