First level Professional Master
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Professional Master in Digital Marketing & AI for Value Creation - MADIMAV

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Academic year 2024/2025
LUM School of Management
Università Mediterranea LUM "Giuseppe Degennaro"
EQF level: 7
Field of study: economics
Place of teaching
lecce (LE), italy
Teaching
Classroom-based
Languages in which the course is held
Italian
University formative credits
60
Cost
7500
Deadline (Expired)
30 September 2024
Brochure
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Course contents

Il MADIMAV è un percorso che fornisce le competenze specialistiche per costruire, proporre e promuovere beni e servizi attraverso il digital marketing, dall’analisi del contesto sino alle fasi della comunicazione/vendita, comprendendo le ultime opportunità fornite dall’intelligenza artificiale (AI).
Un percorso formativo innovativo, capace di sviluppare gli strumenti utili ad un approccio professionale alle moderne sfide del marketing on-line, mediante le tecniche rivolte a: comprendere e prevedere le dinamiche di mercato; individuare i ruoli dei vari attori presenti (tra consumatori e competitor all’interno del web); apprendere le regole del settore; comporre nel dettaglio una proposta di valore differenziata; valutare le piattaforme da utilizzare ed i risultati attesi.
Elemento distintivo del MADIMAV è la possibilità di vivere tali dinamiche direttamente all’interno di un contesto fortemente operativo, a diretto contatto con manager e professional del settore.


Page of the course on the University's website

Teaching

Place of teaching
lecce (LE), italy
University formative credits
60
Number of hours
1500 ( 360 hours of learning activities, 350 hours of internship)
Attendance methods
Compulsory attendance (at least the 70%)
Teaching
Classroom-based
Languages in which the course is held
Italian

Admission requirements

Type of degree required
1st Level Degree

Admission

Deadline
30 September 2024
Cost
7500 €

Ask for information

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