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Master in Food Communication & Marketing

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Anno Accademico 2024/2025
Dipartimento di Scienze Gastronomiche
Università di Scienze Gastronomiche
Livello EQF: 7
Settore: economico
Sede del corso
bra (CN), italia
Modalità di frequenza
Tempo pieno
Didattica
In presenza
Lingue in cui è tenuto il corso
Inglese
CFU rilasciati
60
Stage in azienda
Previsto stage in azienda
Costo totale
16500
Durata del corso
mar 2025 - mar 2026
Borse di studio
1 
Scadenza (Scaduto)
19 novembre 2024
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Contenuti

Unique in its focus, our Master’s program in Food Communication, and Marketing prepares students to understand the complexities of food companies. This holistic program places profound emphasis on comprehensive training in marketing and communication, underpinned by a meticulous understanding of food quality and sustainability. It enhances proficiency with qualitative and quantitative analysis techniques relevant to food marketing and consumer behavior. The robust syllabus highlights the burgeoning trends in the food industry, preparing students for entrepreneurial ventures or becoming indispensable assets to a food business. This course propels students to make meaningful contributions to the vibrant, ever-evolving world of food affairs.
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Didattica

Sede del corso
bra (CN), italia
Durata del corso
mar 2025 - mar 2026
CFU rilasciati
60
Numero di ore
1000 ( 500 ore di lezione, 400 ore di stage)
Modalità di frequenza
Tempo pieno
Frequenza obbligatoria (almeno il 70%)
Didattica
In presenza
Lingue in cui è tenuto il corso
Inglese
Stage in azienda
In Italia: The Career Center supports UNISG students during the delicate transition into the professional world. While the students are here in Pollenzo, the Career Center provides constant support to develop their own unique career design through the “Cultivating your Career” program, which consists of collective workshops and individual coaching sessions.

Through the Career Fair and the Career Center website, the office helps students in gaining a better understanding of different professional sectors to start or continue their career.

Upon graduation, the Career Center continues monitoring the Alumni career, fostering a strong and active professional network that puts together new and experienced gastronomes worldwide.
All'estero:
The Career Center supports UNISG students during the delicate transition into the professional world. While the students are here in Pollenzo, the Career Center provides constant support to develop their own unique career design through the “Cultivating your Career” program, which consists of collective workshops and individual coaching sessions.

Through the Career Fair and the Career Center website, the office helps students in gaining a better understanding of different professional sectors to start or continue their career.

Upon graduation, the Career Center continues monitoring the Alumni career, fostering a strong and active professional network that puts together new and experienced gastronomes worldwide.

Requisiti di accesso

Titolo di studio
Laurea triennale
Conoscenze Linguistiche
Inglese
The program is held in English
Altri requisiti
The Master is open to all graduated students in possession of an undergraduate, bachelor or other post-secondary degree in any field, comprising a minimum of the equivalent of three years of full-time study, and worth university credit. Final-year students may start the Master program as auditors if they are still to obtain their undergraduate degree.

The Master administration may choose, at its own discretion, to open enrollment to the Master to a maximum of 5 students who, though lacking the necessary academic requirements to enroll as students, have a solid professional background in the food and wine sector (these students will be hereinafter referred to as non-degree students).

Non-degree students (auditors) shall submit their dossier according to the deadlines and modalities set forth in section 4 of this announcement. Non-degree students are subject to all payment deadlines and all conditions as set forth in section 4 of this announcement. The selection and subsequent admission of non-degree applicants to the Master may not be appealed and is at the sole discretion of UNISG. Non-degree students have no obligation to take tests or exams.

Ammissione

Scadenza
19 novembre 2024
Posti disponibili
30
Ammissione
Prevista prova di ammissione
In order to participate in the admissions to the Master, applicants must carry out the registration procedure on the UNISG website (www.unisg.it). Register your personal data and create username and password, online through the following website: https://unisg.esse3.cineca.it/Start.do?cod_lingua=eng; On the top right of the MENU select Registration Follow the entire Registration Process At the end of the registration, on the top right of the MENU select Login Insert your username and password (defined during the registration process) and login into the Reserved Area On the top right of the MENU select Registrar Office – Pre-enrollment Select the Master in New Food Communication and Marketing The process consists in: registering online; completing a motivational test; uploading the documents for the application dossier. The application dossier must contain the following documents: Motivational Test (downloadable from the online application page); Personal essay describing your motivations and reasons for applying to the Master (approx. 400-500 words); Curriculum Vitae (résumé); University transcripts and scanned copy of your Bachelor Degree*; Optional letters of recommendation (could be from academic and/or professional experience; should be sent directly to segreteria@unisg.it via email); Optional certificates of participation in relevant extra-curricular activities. Please upload documents in either PDF, Word or JPG format.
Costo totale
16500 €
Borse di studio
1
UNISG offers 1 total scholarship in the amount of € 16,500, including Student Housing and Academic Tables, for citizens from low-income countries or lower-middle-income or upper-middle-income countries.

Sbocchi professionali

Combining business acumen with a profound understanding of food culture and marketing strategies, our graduates find great success in diverse roles in the industry.

Marketing/Communication Manager: Equipped with a comprehensive understanding of brand strategy, you’ll use your insights into food culture and gastronomic trends to craft powerful marketing initiatives, positioning your company as a leader in the sector.

Writer/Social Media Manager: Armed with a rich understanding of food culture and the artistry of language, you’ll wield your pen or keyboard to craft compelling content that influences food enthusiasts around the world. Your role would involve honing your digital communication skills to promote your company’s brand across various social media platforms.

Sales Manager/Specialist: With in-depth knowledge about product quality and strategic planning, nested in a deep understanding of food culture, you’ll navigate the marketplace with precision. In your role, you’ll manage your company’s product portfolio, ensuring accurate positioning in the marketplace while also developing and implementing successful promotional strategies.

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Dati sul corso di studi
Note
Placing an emphasis on Food Marketing, this program offers insights into marketing segmentation across key sectors – food, trade, and hospitality. It seamlessly blends education on food quality, sustainability, and scientific aspects with a deep dive into the cultural influences on diet through the lenses of food history and anthropology. By incorporating Sociology and social research modules, a connection between marketing and communication strategies is effectively established. The course further enriches learning by balancing traditional journalism with today’s digital media marketing, fostering a multifaceted approach for a prosperous career in the industry.

In addition to a robust curriculum spanning a range of subjects, the course leverages case studies, testimonials, and workshops for practical insights. Complemented by tasting sessions (featuring a range of items such as wine, beer, cured meat, coffee, cocoa, cheese), students experience a holistic and immersive learning journey that bridges academic theories and practical insights. This blend equips graduates with the knowledge, expertise, and skills necessary to excel in various professional roles within the food industry.
Altre edizioni dello stesso corso
Edizione dell'anno accademico 2025/2026Edizione dell'anno accademico 2023/2024Edizione dell'anno accademico 2022/2023

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