First level Professional Master
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Professional Master in E-commerce Management e Strategie Digitali - E-commerce Management and Digital Strategies

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Academic year 2025/2026
Centro Interuniversitario di Ricerca "Popolazione, Ambiente e Salute” - CIRPAS
Università degli Studi di Bari Aldo Moro
EQF level: 7
Field of study: economics
Place of teaching
bari (BA), italy
Attendance methods
Part time
Teaching
Classroom-based
Languages in which the course is held
Italian
University formative credits
60
Internship
It includes internship
Cost
7500
Duration of the course
Oct 2025 - Oct 2026
Deadline (Expired)
30 September 2025
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Course contents

In the era of social media and marketing 3.0, the job market is constantly looking for new professionals: among these, the Social Media Manager and the expert in the creation and activation of e-commerce portals stand out.
Digital marketing is a sector in constant growth and diversification, which includes all the marketing activities conducted by a company through the use of digital tools and channels, with the aim of creating an interactive and personalized communication able to help company to develop and retain its customer base more.
Given its importance, it is not obvious to find figures who know how to live up to the management of the presence of companies, organizations, professionals and public administration on Social Networks and on the national and international web market.
The Master Programme aims to start a multidisciplinary path based on strategy, organization, communication and marketing skills. The students will be supported by teachers able to accompany them in the acquisition of valid skills in digital marketing and social media marketing. The lessons will be based on maximum efficiency, thanks to the numerous specialization workshops.
At the end of the master, participants will be able to:
• 360 ° manage the social image of the organization in which it will join;
The methodological structure of the Master Programme is designed to foster an interdisciplinary vision of the thematic areas addressed, progressively developing specialized skills in the sector. To stimulate the motivation to learn and promote the stable and effective acquisition of specialist and transversal skills, managerial training starts from the assumption that the learner must be the protagonist of the learning process, rather than a simple passive user of notions.
Page of the course on the University's website

Teaching

Place of teaching
bari (BA), italy
Duration of the course
Oct 2025 - Oct 2026
University formative credits
60
Number of hours
1500 ( 396 hours of learning activities, 300 hours of internship)
Attendance methods
Part time
Compulsory attendance (at least the 80%)
Frequenza settimanale part-time. Si concorderanno gli orari con i discenti.
Teaching
Classroom-based
Languages in which the course is held
Italian
Internship
In Italy: Dam Comunicazione - Monopoli; Astrolancer - Bari; Ingematic srl - Molfetta; luve srl - Bari; Pepe Mediagrou srls - Monopoli; Magistro & creativi associati srls - Bari

Admission requirements

Type of degree required
1st Level Degree, 2nd Level Degree
Foreign language skills
Italian

Admission

Deadline
30 September 2025
Available places
50
Admission
Admission selection
curriculum e titoli
Cost
7500 €
Scholarships
Not available

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*Dati sul corso di studi
Notes
num min iscritti: 10
Other editions of the same course
Academic year edition 2023/2024Academic year edition 2020/2021

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