First level Professional Master
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Professional Master in Marketing Management per l'Impresa Internazionale nell'era dei new media e del digital marketing

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Academic year 2021/2022
SdM - Scuola di Alta Formazione
Università degli Studi di Bergamo
EQF level: 7
Field of study: economics
Place of teaching
bergamo (BG), italy
Duration of the course
Nov 2021 - Oct 2022
Attendance methods
Part time
Teaching
Classroom-based
Languages in which the course is held
Italian, English
University formative credits
60
Deadline (Expired)
04 October 2021
Cost
5900
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Course contents

Il master è stato ideato per formare e aggiornare delle figure che in azienda si occupino del presidio dei mercati internazionali, operino per la definizione dei piani di marketing sia Italia sia estero e siano in grado di gestire in modo integrato tutte le attività utili a svolgere il processo di marketing management.
Al termine del Master i corsisti saranno in grado di impostare strategie di marketing e marketing internazionale e realizzare analisi di mercati nazionali e esteri, partendo dalla attrattività degli stessi per giungere al lancio di un prodotto, alla sua definizione in termini di prezzo, di comunicazione e alla relativa scelta dei canali/ intermediari della distribuzione.
Inoltre, obiettivo del master è anche quello di fornire tutti gli strumenti necessari a creare una relazione proficua con il consumatore di oggi, in particolare attraverso l’utilizzo dei New Media. L'adozione di un social network, l'impostazione della campagna pubblicitaria con la logica del pay per click, l'uso di tecniche di marketing automation a supporto di newsletter a mezzo e-mail e landing page sono solo alcuni dei recenti temi inseriti nel programma didattico in riferimento al mondo della comunicazione, fondamentali per poter rispondere in modo efficace ai recenti cambiamenti dello scenario competitivo aziendale.
Page of the course on the University's website

Teaching

Place of teaching
bergamo (BG), italy
Duration of the course
Nov 2021 - Oct 2022
University formative credits
60
Number of hours
1500 ( 410 hours of learning activities, 400 hours of internship)
Attendance methods
Part time
Compulsory attendance (at least the 75%)
Working days
Teaching
Classroom-based
Languages in which the course is held
Italian, English

Admission requirements

Type of degree required
2nd Level Degree, 1st Level Degree
Foreign language skills
English, Italian

Admission

Deadline
04 October 2021
Available places
30
Cost
5900 €
Scholarships
Not available

Employment opportunities

Le figure professionali alle quali si fa riferimento possono rientrare nelle definizioni delle job description di:
• Responsabile marketing estero per P.M.I
• Product Manager per Grandi Imprese
• Area Manager sia marketing che commerciale (per PMI e GI)

AlmaLaurea surveys

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Potrai comunque consultare dati relativi a percorsi di studio affini o all'ambito disciplinare cui il corso afferisce.

*Dati sul corso di studi
Notes
Sede del corso: BERGAMO
Other editions of the same course
Academic year edition 2020/2021Academic year edition 2019/2020Academic year edition 2018/2019

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